VTB Sport Identity — MOTION SYSTEM
One style. Many stories. A bold kinetic language for a national brand.
This motion ID marks the first in a series created for VTB — a leading Russian bank supporting key sectors such as sports, culture and industry.
Each ID is designed to be unique and thematically direct, yet visually coherent.
For the sports edition, we explored motion as force, rhythm, and impact — conveyed through sculpted materials, refracted light, and abstract energy.
One style. Many stories. A bold kinetic language for a national brand.
This motion ID marks the first in a series created for VTB — a leading Russian bank supporting key sectors such as sports, culture and industry.
Each ID is designed to be unique and thematically direct, yet visually coherent.
For the sports edition, we explored motion as force, rhythm, and impact — conveyed through sculpted materials, refracted light, and abstract energy.
IMPACT IN MOTION
A choreography of tension and release.
In each shot, we captured the physics of sport as a design language — slow collisions, refracted frames, and tactile impacts.
A choreography of tension and release.
In each shot, we captured the physics of sport as a design language — slow collisions, refracted frames, and tactile impacts.
STILLFRAMES
Moments of clarity from a world in motion.
Each frame was composed with surgical precision, balancing cinematic composition with a sleek CG aesthetic.
Moments of clarity from a world in motion.
Each frame was composed with surgical precision, balancing cinematic composition with a sleek CG aesthetic.
STYLE EXPLORATION
Before motion comes matter.
This section explores our early R&D phase: sculpting materials, testing light behavior, finding the right balance between realism and abstraction.
We designed a modular system of surfaces — reflective, translucent, metallic — to carry through the entire identity series.
ABOUT THE SYSTEM
A consistent identity across different themes.
This is not just a standalone piece. It’s part of a growing system of visual language — one that adapts to new narratives while keeping its DNA intact.
VTB’s role as a national sponsor is reflected through a versatile branding toolkit: motion, material, and metaphor.