NOVIKOM - brand identity

In 2024, the marketing team of Novikom reached us to create a branding video aimed at increasing awareness of their new corporate identity, which was developed in 2023.

Since the video was primarily intended for display on large-format screens at exhibitions and events, a dynamic editing style was chosen to capture visitors’ attention. To ensure the fast-paced editing didn’t feel overwhelming, all shots were designed with a unified color scheme and balanced compositions, featuring contrasting elements and details.

Beyond boosting recognition, the video was designed to communicate the brand’s core values.

The target audience consisted of management teams from engineering and manufacturing corporations. As a result, the visuals are rich in high-tech imagery. Some of these are real engineering products, such as helicopters, airplanes, aircraft engines, and microprocessors—developments in which Novikom has already invested. These serve to showcase the effectiveness of the company’s funding through completed projects.

Another part of the visuals includes abstract high-tech and sci-fi-inspired devices, symbolizing Novikom’s openness to bold new challenges.

Digital imagery references the creative exploration process undertaken by Novikom’s team while developing the corporate identity.